sanity.
02
Intro
You’re a part of a founder led organization that started with a big idea and got messy real fast. This is where we bridge the gap between your vision and reality: welcome to sanity.
Mission
Insanity doesn’t have to be the cost of building something meaningful. We bring relief, clarity, and sanity so organizations can breathe again.
Our Founder
Krysta Masciale has spent nearly two decades in founder-led spaces — first as a founder herself for 7 years, and then as an executive and #2 inside multiple founder-led organizations in tech, social impact, and creative industries.
Her work centers on helping visionary leaders and their teams navigate the messy middle between big ideas and daily reality. With a reputation for translating vision into systems that actually work, Krysta brings both empathy and execution to organizations at critical points of growth.
Founder Philosophy
In the years I’ve spent in founder-led spaces, I’ve seen the brilliance, but I’ve also felt the pressure cooker up close. What I’ve noticed are consistent patterns and cycles every founder-led organization goes through. What starts as a fun, scrappy team changing the world soon enough turns into chaos that breaks teams and leaves even the most committed leaders burned out. Most leaders don’t make it through the tension between a big vision and day-to-day reality. They resist it at all cost instead of letting it shape who they need to become so the vision can expand. That’s a completely logical human response to something that feels like it’s killing you.
That’s where we start: with honesty about the cost. Together, we’ll break the cycles that keep you spinning, acknowledge the chaos for what it is, and design systems that release the pressure instead of compounding it. Step by step, we’ll create a way of operating that protects your imagination and gives your team room to breathe.
Big ideas deserve better than unbridled chaos. And so do you.
“Insanity is doing more of what’s broken and expecting it to work. Sanity is choosing a new rhythm. One that creates space for imagination, collaboration, and embodies the values the world needs most. The future belongs to grounded, resilient leaders willing to build islands of sanity in the chaos. If you have the courage to begin, we have the skills to get you there.”
Krysta Masciale, Founder