BUILDING THE SKILLS TO NAVIGATE CHANGE WITHOUT LOSING YOUR MIND.
Chaos is proof of change.
We are living in a time of rapid and large-scale change and it's creating a lot of chaos. Our organizations and teams are getting caught in the whiplash of the destabilization — and it's impacting our bottom lines (and our sanity).
What can we do about it?
We train.
To navigate the natural chaos of change, we have to develop the skills to respond and adapt without manufacturing more chaos. Most teams start in one place and move outward.
Chaos isn't the problem. Not knowing which kind you're in is.
Who better to help you navigate the natural chaos of change than someone who’s spent 20 years in the environment built to eat it for breakfast: startups.
Krysta Masciale spent the first half of her career in marketing and branding. She ran a branding agency for seven years before transitioning into a CMO role at a tech startup. Building brands from the inside taught her to think in systems. After more than a decade in branding, she moved into operations roles where she served as the number two to founders across social impact, non-profit, and creative industries.
Her framework was built as a roadmap for visionary leaders and their teams and is thoroughly outlined in her latest book How Not To F*ck Up Your Startup.
THE BOOK
How Not To F*ck Up Your Startup
A leader’s guide to navigating chaos without losing your mind. Through four phases of growth, Krysta Masciale shows leaders and their teams how to distinguish the chaos that signals necessary change from the chaos they're accidentally creating themselves.