Chaos isn’t the problem.

Not knowing the difference between the natural chaos of change, and the chaos we manufacture in response … is.

I step into the chaos with you — helping you identify what's actually happening, get oriented, and build the skill to distinguish between the chaos that's fueling your work and the chaos you've created unnecessarily.

How we work together.

FOUNDED BY

Krysta Masciale

I've spent nearly two decades inside founder-led organizations — as COO, CMO, and interim managing director — across tech, social impact, and creative industries. I've been the operator in the room when things were falling apart and when they were finally working, which is usually the more dangerous moment.

That experience became How Not to F*ck Up Your Startup, and it's also the foundation for the trainings and consulting I do now. My work isn't theoretical — it's what I've actually done, in rooms like yours, more times than I can count.

Home base is Los Angeles, with my husband and our two kids (though if there's a free weekend, you'll usually find us on the road towards nature in our RV).

What People Are Saying