sanity.
Helping you navigate your way through the natural chaos of building something new.
Chaos is a natural element of change and growth.
Building something new follows predictable patterns. Much like seasons of the year. Different seasons offer different kinds of chaos. And figuring out which season you're in is the first step to understanding how to navigate the present and plan for what’s next.
The Sanity Map identifies your season, and gives you the clarity to see whether the chaos you're facing is proof of life, or something you and your team may be manufacturing along the way.
The Sanity Map takes about five minutes to complete.
Sanity Sessions
Chaos therapy for your whole team.
A full-day session — in person or over Zoom — where your team identifies contributing factors to organizational chaos together through a facilitated conversation.
We find out whether the chaos you’re experiencing is natural, something you're manufacturing, or a little of both.
You will leave with a plan to navigate the present and prepare for what's next without losing your minds.
The Book
How Not to F*ck Up Your Startup is a field guide for the messy middle, when everything feels urgent and almost nothing actually is. Through four phases of growth, Krysta Masciale shows founders and their teams how to distinguish the chaos that signals necessary change from the chaos they're accidentally creating themselves.
Meet Krysta
Nearly two decades in founder-led spaces — first as a founder for 7 years, then as an executive and #2 across tech, social impact, and creative industries. She's been the one with the big idea and the one keeping it from falling apart. She built this practice on one conviction: the way we build matters.
"Insanity is doing more of what's broken. Sanity is choosing a new rhythm."
